Huawei is now the most common term for chinese smartphones. With its smartphones, the Chinese company has already left many companies behind. But in 2014, another smartphone manufacturer from China has made it into the news: Xiaomi. At first sight the company is hardly different from its competitor Huawei: with a very good technology, a great design and a comparatively low price. Today, we will introduce you to the latest Xiaomi Mi A1 model and give you a glimpse into the strategy of the leading Chinese mobile phone manufacturer.
1 - The Xiaomi Mi A1
There are the inner values that count? Then you are right with the Mi A1: With its fast Snapdragon 625 SOC processor, 4 GB of RAM and 64 GB of internal memory, the latest of the Xiaomi phones has earned its place among the high-end smartphones. Since it came from a cooperation with Google, the Mi A1 is equipped with Android One. The Mi A1 can also score points. The user can look over a screen diagonal of 13.9 centimeters, which impresses. It also has a 12 megapixel camera with a telephoto lens on the back. One feels with the two cameras and an additional fingerprint sensor on the back of the mobile phone as well as the demarcation strip to the display on the front clearly to Apple's iPhone 7 Plus. The user is spoiled for choice when purchasing: The Xiaomi Mi A1 is offered in the colors black, gold and rosé-gold - also here a clear resemblance to the iPhone. If your smartphone slows quickly and you have to touch the charging cable during the day, the music could be in your ears: With an battery capacity of 3080 Mili amps, this holds the Mi A1 loose 24 hours without charging. But see, be amazed and in love with yourself!
2 - The business model
With its powerful smartphones, Xiaomi is named in a set with the major manufacturers and titled "Apple of China". The business model, however, strongly differentiates itself from Apple: With a profit margin of only 31 percent (comparison Apple 69 percent), the bulk of the sales does not come from the sale of the smartphones, which makes them so unbeatable and inexpensive. Instead, Xiaomi earns the most money through services on its MIUI platform.
3 - The MIUI platform
Xiaomi is known worldwide for its excellent and unique user interface. The support for the software MIUI, which is based on Android is not set, which is why new Android versions such as 5 Lollipop are always delivered by Xiaomi - a great advantage when buying a smartphone. Unlike Apple, where older iPhones are no longer compatible with the latest version of iOS from a certain point in time, Xiaomi even provides older models with indefinite updates. Consumers are convinced of the advantages of mobile phones: the MIUI Community has already grown to more than 20 million people and continues to develop.
Xiaomi miui 9
Despite the powerful power inside the Xiaomi Mi A1, the mobile phone is exposed to lingering dangers such as involuntary falls and sharp objects in the bag, and is therefore dependent on the protection of its owner. As with many smartphones, the mobile phone is not provided with the standard accessories of the Mi A1. Here at GoCustomized, there are protective mobile phone covers that really fit you! In our Customizer you can design your own case .
We want to know from you: What do you think about the Xiaomi smartphones from China and do you own perhaps one? Let us know in the comments!